Market

Transit Advertising in Montreal

Reach 4.2 million people across Greater Montreal with wrapped vehicles moving through every neighbourhood, every day.
Launch a Campaign in Montreal
Market Overview

Why Montreal

Montreal is one of Canada's most culturally vibrant cities and a uniquely bilingual advertising market. With a metro population of 4.2 million and a dense urban core built around festivals, nightlife, and year-round street activity, Montreal offers exceptional visibility for mobile out-of-home campaigns.
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Montreal hosts one of the most event-dense calendars in North America including the Montreal International Jazz Festival, Osheaga Music and Arts Festival, the Grand Prix du Canada Formula 1 race, Just for Laughs Comedy Festival, Montreal Pride, the Montreal Marathon, Igloofest, and Canadiens home games at the Bell Centre. These events create high-density moments where SWARM campaigns deliver maximum brand impact.
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Wrapped Media operates 400+ active drivers across the Greater Montreal Area, covering Downtown, Plateau-Mont-Royal, Mile End, Old Montreal, Rosemont, Verdun, Laval, and Longueuil. Our fleet density ensures consistent street-level presence in every target neighbourhood.

400+
Active Drivers
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4.2M
Metro Population
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10M+
Monthly Impressions
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55+
Major Events Annually
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Available in Toronto

services

Vehicle Wraps

Full and partial vehicle wraps on rideshare and delivery vehicles. High-impact branding that moves through every neighbourhood.

SWARM Activations

Dominate major events with branded SWARM activations. Send your vehicles to marquee moments and make your brand unmissable.

In-Vehicle Experiences

Layer in tablets, static cards, scent, and sound to turn your OOH campaign into a multi-sensory consumer experience.

Mercedes car hood with carbon fiber pattern and KFC logo on two red racing stripes.
Two cars with Walmart advertisements for low back-to-school prices parked near a crowd outside the American Express entrance at Budweiser Stage.
SiriusXM ad in car offering $5/month for 12 months plan with QR code and flames graphic.
FAQ

Market
Questions

Everything you need to know about Wrapped Media in Montreal.

How long does a campaign run in Montreal?

No minimum. We've run single-day event activations during F1 weekend and Osheaga, and longer sustained campaigns running several months. Montreal's event calendar makes it one of our best markets for short, high-impact activations.

How much does a campaign in Montreal cost?

Campaigns start at $5,000. Montreal offers strong value given the market's density and event volume, particularly during the summer months.

What events do you activate around in Montreal?

The Grand Prix du Canada F1 weekend and Osheaga are our two biggest activation windows in Montreal. We also run campaigns around the Just for Laughs festival, summer street festivals, and Canadiens playoff runs when the Habs are in it — the city's energy during playoff season is unlike anything else.

Do campaigns need to be bilingual in Montreal?

We recommend bilingual creative for campaigns running across the broader Montreal market to maximize engagement with both French and English-speaking audiences. Your Wrapped Media account team can advise on creative best practices for the market.

What areas does Wrapped Media cover in Montreal?

Our fleet covers Downtown, Plateau-Mont-Royal, Mile End, Old Montreal, Rosemont, Verdun, Laval, and Longueuil.

How quickly can I launch a campaign in Montreal?

Standard lead time is 4 weeks. For event-specific activations like F1 or Osheaga, we recommend booking as early as possible as those windows fill up quickly.

Can I add digital retargeting to my Montreal campaign?

Yes — digital retargeting and attribution is available as a standard add-on to any campaign, including event-specific activations.