Market

Transit Advertising in Toronto

Reach 6.2 million people across the GTA with wrapped vehicles moving through every neighbourhood, every day.
Launch a Campaign in Toronto
Market Overview

Why Toronto

Toronto is Canada's largest city and one of North America's most dynamic advertising markets. With a metro population of 6.2 million and some of the highest transit ridership on the continent, the GTA offers unmatched density for mobile out-of-home campaigns.

Toronto hosts some of Canada's biggest recurring events including TIFF, OVO Fest, the Toronto Marathon, Pride Toronto, the Canadian National Exhibition, Caribana, NBA playoffs at Scotiabank Arena, and the Toronto International Auto Show. These events create high-density moments where SWARM campaigns deliver maximum brand impact.

Wrapped Media operates 800+ active drivers across the Greater Toronto Area, covering Downtown, Midtown, North York, Scarborough, Etobicoke, Mississauga, and Brampton. Our fleet density ensures consistent street-level presence in every target neighbourhood.

800+
Active Drivers
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6.2M
Metro Population
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18M+
Monthly Impressions
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50+
Major Events Annually
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Available in Toronto

services

Vehicle Wraps

Full and partial vehicle wraps on rideshare and delivery vehicles. High-impact branding that moves through every neighbourhood.

SWARM Activations

Dominate major events with branded SWARM activations. Send your vehicles to marquee moments and make your brand unmissable.

In-Vehicle Experiences

Layer in tablets, static cards, scent, and sound to turn your OOH campaign into a multi-sensory consumer experience.

Mercedes car hood with carbon fiber pattern and KFC logo on two red racing stripes.
Two cars with Walmart advertisements for low back-to-school prices parked near a crowd outside the American Express entrance at Budweiser Stage.
SiriusXM ad in car offering $5/month for 12 months plan with QR code and flames graphic.
FAQ

Market
Questions

Everything you need to know about Wrapped Media in Toronto.

How long does a campaign run in Toronto?

There's no minimum. We've run single-day SWARM activations around major Toronto events and multi-month brand awareness campaigns running 6-18 months. It depends entirely on your objectives.

How much does a campaign in Toronto cost?

Campaigns start at $5,000. Toronto is our largest and most active market, so we have flexible options across vehicle counts, formats, and durations to fit a range of budgets.

What types of campaigns work best in Toronto?

SWARM activations around events, pedicab campaigns in high-foot-traffic areas like the Entertainment District and waterfront, and sustained brand awareness campaigns across the GTA all perform extremely well. Toronto's density and constant street activity make it one of our strongest markets for all formats.

What neighbourhoods and areas does Wrapped Media cover in Toronto?

Our fleet covers Downtown, Midtown, North York, Scarborough, Etobicoke, Mississauga, and Brampton. We can also target specific zones and event corridors for SWARM campaigns.

How quickly can I launch a campaign in Toronto?

Our standard lead time is 4 weeks from signed contract to vehicles on the road. For urgent campaigns or event activations, we can move faster — we've turned campaigns around in under a week when needed.

How many vehicles do I need for a Toronto campaign?

There's no hard minimum. We make recommendations based on your target geography, objectives, and campaign duration. A city-wide brand awareness campaign looks different than a targeted SWARM activation around a single event.

Can I add digital retargeting to my Toronto campaign?

Yes. Digital retargeting and attribution is available as a standard add-on to any campaign. We keep it simple — devices exposed to your campaign zones can be retargeted digitally, and we can measure website lift, footfall lift, and app installs.

Do you run pedicab campaigns in Toronto?

Yes. Pedicab advertising is one of our most popular formats in Toronto, particularly in the Entertainment District, waterfront, and around major events and venues.