In-Vehicle Experiences
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The Most Captive Audience in the City
In-vehicle experiences place your brand inside the rideshare vehicle — reaching passengers during their ride with immersive, multi-sensory brand moments that no other OOH format can deliver. While the exterior of a wrapped vehicle builds awareness on the street, in-vehicle formats reach the person sitting inside with their full attention available and nowhere else to be.
The average rideshare trip in a major city lasts 12-18 minutes. That's a significant window of undivided exposure compared to a billboard seen at highway speed or a digital ad scrolled past in two seconds. In-vehicle experiences are where mobile OOH becomes genuinely immersive — perfect for storytelling, product discovery, and multi-sensory brand moments that stick.
Inside the Ride
Digital Screens
Interactive video and display ads delivered through a tablet or screen mounted inside the vehicle. Passengers can engage with content, scan QR codes, access offers, and interact with the brand during their ride. Ideal for brands with strong video creative, app download campaigns, promo code delivery, and interactive product experiences.
Static Cards
Printed cards placed inside the vehicle in clear view of passengers throughout the ride. A cost-effective format for brands with simple, high-impact messaging — QR codes, promotional offers, event announcements, and product launches. Every passenger sees the placement for the full duration of the trip.
Scent Experiences
Branded scent diffused inside the vehicle creates a sensory brand moment that is deeply memorable and completely unique to the in-vehicle environment. Scent is one of the most powerful triggers for brand recall — used effectively, it turns a rideshare trip into a multi-sensory brand experience.
Sound Experiences
Branded audio played inside the vehicle during the ride — music, messaging, or sonic brand identity. Sound experiences work naturally in the rideshare context and create a layer of brand immersion that visual formats alone can't achieve.
Common Questions
Everything you need to know about In-Vehicle Experiences.
What are in-vehicle experiences?
In-vehicle experiences place brand content inside rideshare vehicles, reaching passengers during their trip through digital screens, static cards, scent, and sound. It's a captive-attention format that reaches consumers during one of the most undistracted and immersive moments in their day.
What in-vehicle formats do you offer?
We offer four formats: digital screens (interactive video and display ads), static cards (printed placements visible throughout the ride), scent experiences (branded fragrance diffused inside the vehicle), and sound experiences (branded audio played during the trip).
How long are passengers exposed to in-vehicle experiences?
The average rideshare trip in a major North American city runs 12-18 minutes — a significantly longer exposure window than most advertising formats.
Can I combine multiple in-vehicle formats in a single campaign?
Yes. In-vehicle formats can be layered for a fully multi-sensory brand experience. A passenger encountering your brand through a digital screen, a physical card, and a branded scent simultaneously creates a deeply memorable brand moment.
Can I combine in-vehicle experiences with an exterior wrap campaign?
Yes — and we strongly recommend it. Layering in-vehicle placements with exterior wraps creates a multi-touchpoint campaign that reaches consumers both on the street and inside the vehicle within a single consumer journey.
What kind of creative works best for in-vehicle formats?
For digital screens, video and interactive content performs strongly — QR codes, app download prompts, and promo code delivery all work well. For static cards, simple and bold messaging with a clear call to action performs best. Scent and sound work best when tied closely to existing brand identity assets.
How much do in-vehicle experiences cost?
In-vehicle experiences are typically added to an existing wrap campaign. Contact us for pricing based on your market, fleet size, format selection, and campaign duration.
Are in-vehicle experiences available in all markets?
In-vehicle experiences are available in select markets. Contact us to confirm availability in your target city.
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