VEHICLE WRAP ADVERTISING
.avif)
The City Is Your Media Network
Vehicle wrap advertising is the core of what we do at Wrapped Media. We place branded advertising on gig economy vehicles — rideshare cars, delivery vehicles, and specialty platforms — that drive through major cities across Canada and the United States every single day. Unlike a fixed billboard that sits at one intersection, a wrapped vehicle moves through downtown cores, residential neighbourhoods, entertainment districts, and commercial corridors continuously, generating impressions at every turn.
The result is a media format that delivers mass urban reach with a frequency that fixed OOH simply can't match. Your brand isn't waiting for an audience to pass by. It's going to them.
put your brand in motion
Partial Wrap
An 8-foot by 3-foot branded panel running along both sides of the vehicle, plus a trunk bumper decal. The partial wrap is our entry-level format and delivers strong street-level visibility at an accessible price point. It's the right choice for brands running sustained awareness campaigns across a large fleet.
Advanced Partial Wrap
The full door panels wrapped on both sides of the vehicle, plus a rear bumper decal. A significant step up in visual impact from the partial, the advanced partial commands more attention and delivers a cleaner, more branded look across the vehicle.
Half Wrap
The lower half of the vehicle wrapped end to end, extending around the rear. The half wrap creates a bold visual presence that reads clearly from a distance and works exceptionally well for campaigns with strong colour blocking or brand identity systems.
Full Wrap
The entire exterior of the vehicle covered in branded creative. The full wrap is our most premium format and the most visually arresting product in our lineup. A full wrap turns a vehicle into a moving brand statement. It's the right choice for product launches, high-profile campaigns, and brands that want maximum impact on the street.
Common Questions
Everything you need to know about our Vehicle Wrap Advertising Product.
How much does vehicle wrap advertising cost?
Campaigns start at $5,000. Pricing varies based on wrap format, number of vehicles, campaign duration, and market. Contact us for a custom quote based on your objectives.
What wrap formats do you offer?
We offer four formats: Partial Wrap, Advanced Partial Wrap, Half Wrap, and Full Wrap. Each delivers a different level of visual coverage and impact. Our team will recommend the right format based on your budget and creative direction.
How long does a vehicle wrap campaign run?
No minimum. We've run campaigns as short as a single day and as long as 18 months. Campaign length depends entirely on your objectives — short bursts work well for event activations and product launches, while sustained campaigns build frequency and brand recall over time.
How many vehicles do I need?
There's no hard minimum. We make fleet size recommendations based on your target market, geography, and campaign goals. A city-wide brand awareness campaign looks very different from a targeted event activation or a single-day SWARM.
How long does it take to launch a campaign?
Our standard lead time is 4 weeks from signed contract to vehicles on the road. For urgent timelines we can move faster — we've turned campaigns around in under a week when needed.
Is vehicle wrap advertising a standalone product or part of a larger campaign?
Vehicle wraps are designed to be the backbone of a Wrapped Media campaign, not the whole thing. Most of our strongest campaigns layer additional products on top of the wrap — SWARM activations that concentrate the fleet around events, in-vehicle tablet advertising that reaches passengers inside the ride, postcard distribution that gives consumers something to take with them, and digital retargeting that follows up with exposed audiences online. The wrap builds the foundation. Everything else amplifies it.
Can I add a SWARM activation to my vehicle wrap campaign?
Yes — and it's one of the most effective combinations we offer. A sustained wrap campaign running citywide can be punctuated by SWARM activations around specific events, venue openings, or cultural moments where you want to dramatically increase density in a single zone for a defined period. The two products work together naturally — one builds sustained awareness, the other creates moments of maximum impact.
Can I add in-vehicle tablet advertising to my wrap campaign?
Yes. In-vehicle tablet advertising reaches rideshare passengers inside the same vehicles carrying your exterior wrap. A consumer who sees your brand on the street and then gets into a wrapped vehicle with your ad on the tablet has encountered your brand twice in a single journey. It's one of the most powerful frequency plays available in OOH advertising.
Can I add digital retargeting to my vehicle wrap campaign?
Yes. Digital retargeting and attribution is available as a standard add-on to any campaign. We can measure website lift, footfall lift, and mobile app installs tied to your campaign activity — and serve follow-up digital ads to audiences who were exposed to your wrapped vehicles in the real world.
What markets do you operate in?
We operate in 172+ markets across Canada and the United States. From major metros like Toronto, New York City, Los Angeles, and Chicago to growing mid-size markets across both countries — our network gives brands the flexibility to run hyper-local campaigns or scale nationally across multiple cities simultaneously.
Who owns the vehicles?
The vehicles are owned and operated by independent gig economy drivers — rideshare and delivery operators who participate in our driver network. Wrapped Media handles all production, installation, and campaign management.
What file formats do you need for creative?
Our production team will provide vehicle templates and creative specifications once your campaign is confirmed. We work with most standard design file formats and can provide guidance on artwork setup for each wrap format.
Can I run vehicle wrap campaigns in multiple cities at the same time?
Yes. With 172+ markets across Canada and the US, we can coordinate multi-market campaigns simultaneously. Whether you're running a national brand awareness push across ten cities or a targeted two-market launch, our team handles the coordination across all markets under a single campaign structure.
What kind of brands run vehicle wrap campaigns?
Vehicle wrap advertising works across virtually every consumer-facing category. Our client roster includes brands in telecom, financial services, entertainment and streaming, iGaming, QSR, alcohol and beverage, cannabis, retail, and technology. If your audience lives in a city, vehicle wrap advertising reaches them.
.avif)
.webp)