A 50-vehicle fleet brought Betway to Toronto’s FIFA World Cup match days. Partial vehicle wraps delivered city-wide visibility, while coordinated SWARM activations concentrated the campaign around all six matches hosted in Toronto.
Toronto’s FIFA World Cup matches created a concentrated opportunity to reach sports fans. Betway needed a presence around every match the city hosted, alongside visibility across the wider campaign window. The brief called for a fleet that could move with the tournament calendar and show up where fans gathered.
Working with Involved Media, Wrapped Media deployed 50 vehicles combining partial exterior wraps with coordinated SWARM activations. The wraps carried Betway across Toronto throughout the flight. On match days, the fleet converged around the venue and surrounding fan activity, creating a concentrated presence across six distinct events.
The campaign ran from June 1 to July 27, 2026—a 57-day flight that combined everyday street-level exposure with focused match-day deployments.
The campaign delivered 53,539,211 total impressions against a target of 47,250,000—approximately 13% above plan. Vehicles covered 226,621 kilometres against a 200,000-kilometre target, also approximately 13% above plan.
Across the 50-vehicle fleet, that equates to an average of 1,070,784 impressions and 4,532 kilometres per vehicle, rounded to the nearest whole number.
Campaign partners: Betway Sportsbook × Involved Media × Wrapped Media.
Explore our advertising formats and campaign possibilities in the Wrapped Media kit.
