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ALL SERVICES / CONNECT EXPOSURE TO OUTCOMES

Reporting & Attribution

Every campaign includes access to our full reporting portal. See driving data, impressions, heatmaps, proximity reporting, driver feedback, and photos in one place. Add attribution studies when you want to measure what happened next.

Actual campaign GPS heatmap showing vehicle routes in Montreal
INCLUDED WITH EVERY CAMPAIGN

ONE PORTAL. THE WHOLE CAMPAIGN.

Your standard reporting portal brings together vehicle driving data, impressions, heatmaps, place-of-interest and proximity reporting, driver feedback, and campaign photos. These are part of the campaign, not separate reporting upgrades.

Optional attribution reporting goes further, connecting exposure with outcomes such as in-store visits and website visitation. These studies are scoped and priced separately.

STANDARD / INCLUDED

WHAT’S INCLUDED IN YOUR REPORTING.

01 / INCLUDED

Vehicle driving data

Review fleet movement and activity throughout your campaign.

02 / INCLUDED

Impressions

See reported campaign exposure alongside the driving activity.

03 / INCLUDED

Heatmaps

Explore where vehicles travelled and where activity concentrated.

04 / INCLUDED

POI & proximity

Understand campaign activity around your places of interest.

05 / INCLUDED

Driver feedback

Bring feedback from the people on the road into your campaign view.

06 / INCLUDED

Campaign photos

Access campaign photography alongside your reporting.

REAL CAMPAIGN DATA

SEE THE COVERAGE.

A view of vehicle routes from a Montreal campaign. Heatmaps are part of your standard portal.

Montreal campaign vehicle-route heatmapREQUEST A REPORTING DEMO
OPTIONAL / PAID ADD-ONS

GO FROM EXPOSURE TO OUTCOMES.

In-store visitation

Explore whether exposed audiences visited your locations at a higher rate than a comparable unexposed group.

Website visitation

Study how campaign exposure relates to website activity and digital engagement.

Mobile app downloads

Measure how exposure to your vehicle campaign relates to mobile app installs, with the measurement approach scoped around your app and campaign.

Brand lift studies

Understand shifts in brand awareness, recall, or consideration with a study designed around your campaign objectives.

DISCUSS ATTRIBUTION ADD-ONS
EXTEND YOUR CAMPAIGN

REACH THEM AGAIN.

Retarget consumers exposed to your vehicles. Receive eligible mobile advertising IDs for your team to activate, or let Wrapped manage the digital campaign.

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IN THE REAL WORLD

SEE IT IN ACTION.

BEFORE YOU BOOK

COMMON QUESTIONS.

01What reporting is included?+

Every campaign includes a reporting portal with vehicle driving data, impressions, heatmaps, place-of-interest and proximity reporting, driver feedback, and campaign photos.

02Is attribution included?+

Attribution reporting and brand lift studies are optional paid add-ons. Options include in-store visitation, website visitation, mobile app download attribution, and brand lift. Study design and cost are agreed separately from standard reporting.

03Can I see a sample heatmap?+

Yes. The campaign heatmap on this page shows vehicle routes in Montreal. Open the interactive sample to explore the reporting view.

04Can reporting cover a combined campaign?+

Yes. Reporting is part of the campaign across your selected formats. We’ll align the reporting scope and any optional attribution with your goals.

DESIGNED TO WORK TOGETHER

HOW OUR SERVICES WORK TOGETHER.

Build the mix around your objective. Reporting & attribution can work alongside these formats, with standard campaign reporting included.

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Vehicle Wrap Advertising

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SWARM Activations

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Explore our advertising formats and campaign possibilities in the Wrapped Media kit.

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