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THE WRAPPED JOURNAL

INSIGHTS & UPDATES.

Ideas from the street. Stories from the fleet. A closer look at the world of mobile out-of-home.

9 articles

Outreach McLaren at Dreamforce in San Francisco
Campaign Recaps

Beyond the Booth: Three Dreamforce Activations in San Francisco

How Outreach, Crosby and WalkMe brought their brands outside Moscone Center with wrapped McLarens, a funeral motorcade and free pedicab rides.

2026-10-15 · 7 MIN READ
Montreal waterfront and skyline at sunset
Industry

Transit & Out-of-Home Advertising in Montreal

A deep dive into Montreal's transit and out-of-home advertising landscape, STM, taxi wraps, LED trucks, pedicabs, and wrapped gig and specialty vehicles, including the story behind wrapping two Porsches in Hot Wheels livery for Canadian Grand Prix weekend.

2026-07-30
Edmonton skyline and a bridge across the river at dusk
Industry

Transit & Out-of-Home Advertising in Edmonton

A rundown of Edmonton's transit and out-of-home advertising options, ETS, LED trucks, pedicabs, and wrapped gig vehicles, and an honest look at where each one actually earns its keep.

2026-07-28
Calgary skyline behind the Saddledome
Industry

Transit & Out-of-Home Advertising in Calgary

A rundown of Calgary's transit and out-of-home advertising options, Calgary Transit, LED trucks, pedicabs, and wrapped gig vehicles, and an honest look at where each one actually earns its keep.

2026-07-24
Vancouver waterfront and downtown skyline
Industry

Transit Advertising in Vancouver

A rundown of Vancouver's transit advertising options, TransLink, LED trucks, pedicabs, and wrapped gig vehicles, and an honest look at where each one actually earns its keep.

2026-07-21
Audience members watching a conference presentation
OOH Insights

How B2B Tech Companies Can Win a Conference Without a Massive Booth Budget

A look at how Series A–C B2B tech companies can turn conference week into their biggest brand moment, SWARMing the venue with wrapped vehicles, offering Free Rides for real face time, and going exotic when they want to make a statement in front of investors and buyers.

2026-07-16
Branded vehicles and transit advertising on a downtown Toronto street
Industry

Transit Advertising in Toronto

A quick breakdown of Toronto's transit advertising landscape, TTC, taxi wraps, LED trucks, and gig-economy vehicle wraps, with an honest look at where each one actually earns its keep.

2026-07-06
A white Hot Wheels-wrapped Porsche on a Montreal street during F1 weekend
Campaign Recaps

We Drove Hot Wheels Porsches Through Downtown Montreal During F1 Weekend

Wrapped Media drove two Hot Wheels-wrapped Porsche 911s through downtown Montreal during F1 weekend as part of a SWARM activation for Mattel. The post recaps the wild crowd reactions, the kids lighting up at seeing the brand come to life, and why moments like this are exactly what SWARM is built for.

2026-06-17
A blue Hot Wheels-wrapped vehicle driving past Toronto buildings
Founder Insights

From a Co-Working Cubicle to a National Media Network

A behind-the-scenes look at how Wrapped Media grew from a tiny co-working space into a national mobile out-of-home advertising network running campaigns for brands like Wendy's, Walmart, and more, and what's coming next.

2026-05-02