Wrapped MediaSTART A CAMPAIGN
SOLUTIONS / TECH CONFERENCES & EVENTS

Stand out
beyond the booth.

Put your tech brand on the streets around your next conference. Wrapped helps SaaS, AI, cloud, cybersecurity, and enterprise software teams reach buyers beyond the expo floor—with wrapped rideshare vehicles, exotic cars, specialty fleets, and complimentary pedicab rides.

Three Outreach McLarens at Dreamforce in San Francisco
OUTREACH / EXOTIC VEHICLES
Crosby SUV carrying a custom billable hour casket
CROSBY AI / SPECIALTY FLEET
WalkMe pedicabs outside Dreamforce
WALKME / PEDICABS
01 / THE OPPORTUNITY

Make tech conference week a bigger brand moment.

Your buyers, partners, and prospects are moving between keynotes, product demos, hotels, customer meetings, and evening events. The conversation keeps going long after they leave the expo floor.

For field marketing and demand generation teams, those journeys are another chance to put a product launch, brand message, or category point of view in front of the people you came to meet.

Build visibility around the venue. Bring your positioning to life with an unexpected fleet. Offer a useful ride to your side event or meeting space. We’ll shape the campaign around the audience, message, and experience you want people to remember.

02 / DREAMFORCE, SAN FRANCISCO

One conference. Three different ways to show up.

At Dreamforce in San Francisco, three tech brands—Outreach, Crosby AI, and WalkMe—brought different ideas to the streets around Moscone Center. Each campaign connected its brand message to an experience outside the conference.

Outreach: Make an entrance.

Three fully wrapped McLarens gave Outreach a distinctive presence throughout the event. The fleet circulated around Moscone, supported by a dedicated photo and video shoot, a staff showcase, and a ride with Outreach’s CEO.

Explore exotic vehicles ↗

Turn a premium vehicle into part of your brand’s presentation, with opportunities for photography, team participation, and content capture.

Outreach wrapped McLaren at DreamforceOutreach wrapped McLaren at Dreamforce

Crosby AI: Put your positioning in motion.

Crosby’s message—“death to the billable hour”—became a funeral procession. Three hearses and five black SUVs moved through the streets around Moscone, with a custom-built oversized casket mounted above the lead vehicle.

Explore specialty vehicles ↗

Build an activation around a creative idea, using unexpected vehicles and custom elements to make the message tangible.

Crosby AI funeral procession campaignCrosby AI funeral procession campaign

WalkMe: Give attendees a lift.

WalkMe’s branded pedicabs offered complimentary rides around Moscone, with swag and ambassador interaction along the way. Attendees could take a useful ride between conference destinations while spending time with the brand.

Explore branded pedicabs ↗

Create a visible presence in walkable event districts and make short journeys part of the attendee experience.

WalkMe branded pedicabs at DreamforceWalkMe branded pedicabs at Dreamforce
READ THE DREAMFORCE CAMPAIGN BREAKDOWN ↗
03 / CAMPAIGN OPTIONS

Build the right presence for your tech event.

Start with the audience you want to reach: enterprise buyers, developers, founders, partners, or investors. Then choose a format that supports your product launch, customer event, or conference presence.

04 / PLANNING & EXECUTION

From your event brief to the streets.

01

Start with the moment.

Tell us the tech conference, target accounts or audience, dates, and what you want to achieve—from launch awareness to supporting meetings and side events.

02

Shape the campaign.

We’ll work through the creative approach, vehicle mix, coverage, production requirements, and budget.

03

Bring it together.

Wrapped coordinates creative, production, installation, fleet operations, and campaign reporting around the agreed scope.

TALK THROUGH YOUR EVENT ↗
05 / MEASUREMENT

Plan how you’ll measure it.

Every campaign includes reporting with vehicle activity, impressions, heatmaps, proximity reporting, driver feedback, and campaign photography.

If you need to explore outcomes beyond exposure, optional attribution and brand lift studies can be scoped separately around your objectives.

EXPLORE REPORTING AND ATTRIBUTION ↗
THE TECH CONFERENCE CIRCUIT

Where could your brand show up?

Major tech conferences across the United States and Canada bring buyers, builders, and partners into the same city. Use this shortlist to start planning an off-site brand activation, a launch moment, or transportation around your customer and partner events.

These are potential campaign opportunities, not a list of Wrapped partnerships or completed campaigns. We confirm vehicle availability, local access, permissions, and routes for each brief. Event names link to organizers for current dates and venues; some events move between cities.

United States

Cloud, enterprise & developer events

AI, data & cybersecurity events

SaaS, startups & broader tech events

Canada

Planning a smaller developer conference, regional tech summit, or your own user conference? Share the event and audience—we’ll assess the right approach.

PLAN YOUR TECH CONFERENCE CAMPAIGN ↗
06 / PLANNING QUESTIONS

Before you put it on the calendar.

Can this work alongside our booth or sponsorship?

Yes. A campaign can extend your presence into the surrounding streets and attendee journeys, supporting what your team is doing inside the event.

Can we run a campaign without a booth?

Yes. We can explore an activation built around the event and your intended audience. The approach depends on local access, operating requirements, and the proposed experience.

Which format should we choose?

That depends on the objective. Standard rideshare wraps support broader visibility; exotic and specialty vehicles put more emphasis on the creative statement; pedicabs and free rides add attendee interaction. SWARM coordination can concentrate a fleet around an event.

What will it cost, and how early should we start?

Share your event, dates, and budget so we can recommend a realistic scope. Vehicle availability, customization, fleet size, campaign duration, and operating requirements all affect cost and planning time.

Which US and Canadian tech conferences could be a fit?

Potential fits include Dreamforce, AWS re:Invent, Google Cloud Next, Microsoft Ignite, NVIDIA GTC, RSAC Conference, Black Hat USA, CES, SaaStr AI Annual, TechCrunch Disrupt, and other major US tech events. In Canada, consider Web Summit Vancouver, Nrth Festival (formerly Elevate), SAAS NORTH, ALL IN, Startupfest, SecTor, and Inventures. The right fit depends on your audience, local access, vehicle availability, and campaign scope.

EXPLORE THE CONFERENCE GUIDE ↑
Can a campaign support a product launch or private side event?

Yes. We can plan the creative, routes, and timing around your product announcement, customer dinner, partner gathering, or meeting space. Complimentary rides and ambassador interactions can help connect the street-level experience to your event, subject to the agreed operating scope.

LET’S PLAN IT

Which tech conference is next?

Tell us the conference, your target audience, and what you want them to notice or do. We’ll help you explore the right vehicles, creative, and experiences for your tech brand.

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EXPLORE THE POSSIBILITIES

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