Wrapped Media put 12 fully wrapped Casamigos pedicabs on the streets of Toronto and Vancouver for seven weeks. The fleet turned the biggest soccer summer in Canadian history into a free-ride brand experience fans actually talked about.
Casamigos wanted to own the street-level moment around matchdays in Toronto and Vancouver. Both cities would be packed with fans, and every brand would be fighting for the same attention. A static placement wasn’t going to cut it. Casamigos needed a presence that moved with the crowds and felt like part of the celebration. It also had to give fans a reason to engage with the brand, not just walk past it.
Wrapped Media deployed 12 fully wrapped pedicabs, seven in Toronto and five in Vancouver, from June 1 to July 20. The campaign ran on two layers.
The first was always-on visibility. Pedicabs circulated daily through downtown cores, entertainment districts, and fan zones, putting Casamigos in front of crowds at street level, where cars can’t go.
The second was the matchday SWARM. On every match day, the full fleet converged on the stadiums and fan zones as crowds poured out, offering free rides to bars, after-parties, and home. Post-match is when rideshare surges and streets close. That made it the exact moment fans needed a ride, and Casamigos was the one handing it to them.
Pedicabs made the brand part of the experience rather than background noise. Every ride put fans inside a Casamigos moment for several minutes, open-air, in the middle of the city’s biggest celebration.
The campaign delivered 11.8M impressions against a 10.3M target, a 14% overdelivery. The fleet gave more than 2,800 free rides, and each one was a direct, hands-on brand interaction. All 13 matchday SWARMs ran with the full fleet, without a single missed event. Demand regularly outpaced capacity, with fans lining up for rides at peak times. Riders called it a highlight of their matchday.
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