The Challenge
KFC needed to break through during Montreal’s Grand Prix Weekend by promoting its “Box Box BOGO” offer in a way that felt culturally relevant, attention-grabbing, and integrated into the energy of the event.
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SCROLL TO DISCOVERKFC/PFK / CASE STUDY
KFC Box Box BOGO F1 Free Rides
Wrapped Media helped KFC bring its “Box Box BOGO” promotion to life through free ride experiences and high-impact street-level visibility.
- CLIENT
- KFC/PFK
- MARKET
- 1
- CAMPAIGN WINDOW
- 1 Week
4Vehicles
128Free Ride Hours
592KImpressions
119%To Goal
The Approach
Wrapped Media deployed a fleet of branded vehicles offering free rides, supported by ambassadors and targeted routing through high-traffic F1 hotspots like Crescent Street and Berri-UQAM. Race-themed creative tied the campaign directly to the motorsport environment, creating a cohesive and immersive brand experience.
The Results
The campaign deployed 4 vehicles and delivered 128 free ride hours, generating 592,000 impressions. Exceeding campaign goals by 119%, the activation successfully captured attention, drove engagement, and made KFC a visible and memorable part of the F1 weekend experience.
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