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Vehicle Advertising in Boston

Reach 4.9 million people across Greater Boston with wrapped vehicles moving through every neighbourhood, every day.

PLAN A BOSTON CAMPAIGNExplore advertising formats

Advertising in Boston

Boston is one of the most educated and brand-engaged advertising markets in the United States. With a metro population of 4.9 million and a dense, walkable urban core surrounded by one of the highest concentrations of universities and research institutions in the world, Boston offers exceptional targeting for mobile out-of-home campaigns.‍Boston hosts a world-class event calendar including the Boston Marathon, one of the most iconic races on the planet, Boston Pride, the Head of the Charles Regatta, Boston Calling Music Festival, Celtics and Bruins home seasons at TD Garden, and Red Sox home games at Fenway Park. These events create high-density moments where SWARM campaigns deliver maximum brand impact.‍Wrapped Media operates 200+ active drivers across Greater Boston, covering Back Bay, South End, Fenway, Cambridge, Somerville, Allston, South Boston, and the major corridors connecting downtown to the broader metro. Our fleet density ensures consistent street-level presence in every target neighbourhood.

Active Drivers
200+
Metro Population
4.9M
Monthly Impressions
10M+
Major Events Annually
40+
02 / MATCH THE FORMAT TO YOUR GOAL

CHOOSE YOUR CAMPAIGN FORMAT.

01 / BUILD ONGOING AWARENESS

Vehicle advertising

Branded rideshare and delivery vehicles take your creative into everyday journeys. Start with your audience and target geography.

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02 / CONCENTRATE ATTENTION

SWARM activations

Coordinate multiple branded vehicles around a launch or event. Shape the schedule around a specific place and moment.

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03 / EXTEND THE EXPERIENCE

In-vehicle experiences

Bring your campaign inside the ride with formats such as screens, audio, and other sensory elements.

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04 / REACH PEOPLE UP CLOSE

Pedicab advertising

Bring branded rides into busy pedestrian areas and event districts. Combine street-level visibility with an experience people can step into.

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05 / PLAN WITH CONFIDENCE

Your questions about Boston

Looking to join the driver fleet?
01How long does a campaign run in Boston?+

No minimum. Boston's dense urban core and strong university population make it an excellent market for both event-specific activations and sustained campaigns.

02How much does a campaign in Boston cost?+

Campaigns start at $5,000.

03Can I run a SWARM campaign in Boston?+

Yes. The Boston Marathon, Boston Calling, Head of the Charles, and Celtics and Bruins playoff runs are among our strongest SWARM windows. The Fenway and Kenmore Square corridor, Back Bay, and the Seaport District are all excellent SWARM zones given their foot traffic and event density.

04Can I add a specialty or exotic vehicle to my Boston campaign?+

Yes. We can source and wrap a specialty or exotic vehicle to anchor a high-impact brand moment in Boston alongside your standard fleet campaign.

05What areas does Wrapped Media cover in Boston?+

Our fleet covers Back Bay, South End, Fenway, Cambridge, Somerville, Allston, South Boston, and the major corridors connecting downtown to the broader metro.

06What events do you activate around in Boston?+

The Boston Marathon, Boston Calling Music Festival, Head of the Charles Regatta, Boston Pride, and Celtics and Bruins home seasons at TD Garden are among our strongest activation windows.

07How quickly can I launch a campaign in Boston?+

Standard lead time is 4 weeks from signed contract to vehicles on the road.

08Can I add digital retargeting to my Boston campaign?+

Yes, digital retargeting and attribution is available as a standard add-on to any campaign.

YOUR NEXT MOVE / BOSTON

LET’S BUILD YOUR CAMPAIGN.

Tell us what you want to achieve in Boston. We’ll help plan the right combination of services.

PLAN A CAMPAIGN IN BOSTON