Digital screens
Use video, offers, and QR codes to invite interaction.
ALL SERVICES / CONNECT DURING THE RIDE
In-Vehicle Experiences
Continue the conversation inside the vehicle. Combine visual, audio, and sensory formats to make the ride part of your campaign.
THE PRODUCT, EXPLAINED
Your brand comes along for the ride.
In-vehicle experiences put your message inside rideshare vehicles, where passengers can spend time with your brand during their trip. The experience can include digital screens, printed cards, branded audio, or scent.
Choose the elements that support your objective: explain a product, share an offer, invite a QR-code interaction, or create a more immersive brand experience. Availability and the mix of formats are confirmed for your market.
HOW IT WORKS ON THE STREET
Make the journey an experience.
Passengers settle in as on-screen creative and in-cabin audio bring your campaign into the ride.
SEE IT IN ACTION.
WestJet x Iberostar In-Ride Video Experience
A high-attention campaign delivering long-form travel storytelling directly to riders.
EXPLORE CAMPAIGN
Wendy's Cinnabon Pull-Aparts
A multi-market campaign driving buzz and trial for Wendy’s Cinnabon Pull-Apart through immersive, sensory-led media.
EXPLORE CAMPAIGN
SiriusXM GTA Commuter Campaign
A high-frequency rideshare campaign driving awareness and consideration across the Greater Toronto Area.
EXPLORE CAMPAIGN
Bota Bota Calm to the Streets
An immersive rideshare campaign bringing a spa-like experience to the streets of Montréal.
EXPLORE CAMPAIGN
Mountain Joe at the Calgary Stampede
A multi-sensory activation driving awareness and trial during the Calgary Stampede.
EXPLORE CAMPAIGN
AGLC Roll Up In Style
Wrapped Media partnered with the AGLC to educate consumers on safe cannabis consumption across the province.
EXPLORE CAMPAIGNCOMMON QUESTIONS.
01What are in-vehicle experiences?
In-vehicle experiences place brand content inside rideshare vehicles, reaching passengers during their trip through digital screens, static cards, scent, and sound. It's a captive-attention format that reaches consumers during one of the most undistracted and immersive moments in their day.
02What in-vehicle formats do you offer?
We offer four formats: digital screens (interactive video and display ads), static cards (printed placements visible throughout the ride), scent experiences (branded fragrance diffused inside the vehicle), and sound experiences (branded audio played during the trip).
03How long are passengers exposed to in-vehicle experiences?
The average rideshare trip in a major North American city runs 12-18 minutes, a significantly longer exposure window than most advertising formats.
04Can I combine multiple in-vehicle formats in a single campaign?
Yes. In-vehicle formats can be layered for a fully multi-sensory brand experience. A passenger encountering your brand through a digital screen, a physical card, and a branded scent simultaneously creates a deeply memorable brand moment.
05Can I combine in-vehicle experiences with an exterior wrap campaign?
Yes, and we strongly recommend it. Layering in-vehicle placements with exterior wraps creates a multi-touchpoint campaign that reaches consumers both on the street and inside the vehicle within a single consumer journey.
06What kind of creative works best for in-vehicle formats?
For digital screens, video and interactive content performs strongly, QR codes, app download prompts, and promo code delivery all work well. For static cards, simple and bold messaging with a clear call to action performs best. Scent and sound work best when tied closely to existing brand identity assets.
07How much do in-vehicle experiences cost?
In-vehicle experiences are typically added to an existing wrap campaign. Contact us for pricing based on your market, fleet size, format selection, and campaign duration.
08Are in-vehicle experiences available in all markets?
In-vehicle experiences are available in select markets. Contact us to confirm availability in your target city.
HOW OUR SERVICES WORK TOGETHER.
Build the mix around your objective. In-vehicle experiences can work alongside these formats, with standard campaign reporting included.
BUILD MY CAMPAIGN MIXEXPLORE THE POSSIBILITIES
GET THE MEDIA KIT.
Explore our advertising formats and campaign possibilities in the Wrapped Media kit.