SWARM Activations

A SWARM activation coordinates a fleet of wrapped vehicles to drive mapped routes through a specific location during a defined time window, surrounding an event, venue, or city moment with high-density brand presence. Instead of citywide distribution, a SWARM is about intensity and concentration in a single zone.

A standard wrap campaign distributes your fleet across a city to build geographic reach and frequency over time. A SWARM concentrates your fleet in a defined zone to maximize impact during a specific moment. The two products work best together, sustained wraps build ongoing awareness while SWARMs create moments of maximum impact around key events.

It depends on the size of the activation zone and your objectives. We tailor fleet size to the event and location. Our team will recommend a vehicle count based on the geography and the level of visual domination you want to create.

No minimum. SWARMs can run for a single day, a full event weekend, or across multiple weeks. Some of our most impactful activations have been single-day SWARMs that generated enormous organic social reach.

Music festivals, Formula 1 weekends, major sporting events, film premieres, industry conferences, and large cultural events are among the best SWARM opportunities. Any moment that concentrates a large, engaged audience in a defined geographic area is a strong candidate.

Yes. Specialty and exotic vehicles can be added to anchor a SWARM with a centrepiece that stops traffic and drives social content. Our Hot Wheels Porsche 911 activation during the Montreal F1 Grand Prix is a strong example of what this looks like in practice.

Yes. With 172+ markets across Canada and the US, we can coordinate simultaneous SWARM activations across multiple cities for national campaign moments.

Campaigns start at $5,000. Pricing varies based on vehicle count, activation duration, market, and whether specialty vehicles are included. Contact us for a custom quote.

Standard lead time is 4 weeks. For major event windows, F1, major music festivals, playoff runs, we recommend booking as early as possible as those dates fill quickly across all our markets.

Yes. GPS-backed reporting and digital attribution are available as standard add-ons to any SWARM activation, allowing you to measure real-world performance and retarget exposed audiences digitally after the event window closes.