Branded media
A wrapped pedicab fleet circulating in your selected area.
ALL SERVICES / MEET THE CROWD
Pedicab Activations
Put your brand into walkable event districts with branded pedicabs. Turn short journeys and busy pedestrian moments into useful brand encounters.
THE PRODUCT, EXPLAINED
Street-level visibility. Pedal-powered.
Pedicabs are passenger-carrying bicycles with prominent branded surfaces. They bring your campaign into walkable places such as festival grounds, entertainment districts, waterfronts, and the streets surrounding major venues.
A campaign can focus on a branded fleet circulating through an area, or include complimentary rides with brand ambassadors. We shape the routes, timing, and experience around your audience and permitted access.
HOW IT WORKS ON THE STREET
Get closer to the event.
Bring your brand close to the action. Pedicabs pick up eventgoers just outside the venue entrance before continuing their ride.
GO WHERE PEOPLE GATHER.
Start with the event, the pedestrian routes, and the experience you want to offer. We’ll confirm the available fleet and operating footprint for your brief.
EXPLORE MARKETSPEDICABS IN ACTION.
SEE IT IN ACTION.
Casamigos Matchday Pedicabs
Casamigos Matchday Pedicabs: fully wrapped pedicabs and free-ride SWARMs across Toronto and Vancouver matchdays.
EXPLORE CAMPAIGN
ATB Folk Fest Free Rides
A community-first activation delivering free rides and meaningful brand interactions at Calgary Folk Fest.
EXPLORE CAMPAIGN
Smirnoff World Series Takeover
A high-energy activation bringing Smirnoff directly into the heart of the World Series atmosphere.
EXPLORE CAMPAIGNCOMMON QUESTIONS.
01What is a pedicab activation?
A pedicab activation deploys branded pedicabs in high-foot-traffic pedestrian environments, festivals, sporting events, regional events, and downtown cores, where traditional vehicles can't operate. It combines high-visibility brand advertising with a format that feels native to dense, walkable environments.
02What campaign styles do you offer for pedicabs?
We offer two styles. Free ride campaigns use ambassador-staffed pedicabs to offer attendees a complimentary lift, creating a direct, memorable brand interaction. Standard media campaigns wrap the pedicab fleet and let it circulate through the activation zone without an ambassador layer, generating high-frequency impressions at a lower cost. We can help you decide which fits your objectives.
03How is pedicab advertising different from vehicle wrap advertising?
Vehicle wrap advertising reaches consumers across the full city through rideshare and delivery vehicles. Pedicab advertising reaches consumers in specific, dense pedestrian zones where traditional vehicles can't go. The two products are complementary, pedicabs handle the environments that standard wraps can't access.
04How long does a pedicab activation run?
No minimum. We've run pedicab activations for a single day around a specific event, as well as longer activations spanning a full festival or conference week. Campaign length depends entirely on your event calendar and objectives.
05What events work best for pedicab activations?
Festivals, major sporting events, marathons and other regional events, and downtown core activations are among the strongest pedicab environments. Any venue or area where foot traffic is dense and vehicle access is restricted is a strong candidate.
06Can I brand the pedicabs with my own creative?
Yes. Pedicabs carry full exterior branding with your campaign creative. For free ride campaigns, they can also be equipped with ambassador scripts, sampling materials, and product placements.
07Can I combine pedicab activations with a SWARM or vehicle wrap campaign?
Yes, and it's one of our most effective combinations. A vehicle wrap campaign or SWARM operating across the broader city paired with pedicab activations in the pedestrian zones around a specific event creates layered brand presence across every environment simultaneously.
08What markets are pedicab activations available in?
Pedicab activations are available in 10+ markets across Canada and the US. Contact us to confirm availability in your target city.
HOW OUR SERVICES WORK TOGETHER.
Build the mix around your objective. Pedicab activations can work alongside these formats, with standard campaign reporting included.
BUILD MY CAMPAIGN MIXEXPLORE THE POSSIBILITIES
GET THE MEDIA KIT.
Explore our advertising formats and campaign possibilities in the Wrapped Media kit.