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MARKETS / QUÉBEC / CANADA

VEHICLE ADVERTISING IN MONTRÉAL.

Bring your brand into Montréal’s street life with wrapped vehicles and coordinated activations. Build a campaign around everyday movement or a focused moment in the city’s event calendar.

PLAN A MONTRÉAL CAMPAIGNExplore advertising formats
Hot Wheels Porsche photographed during the Montréal Grand Prix campaign
01 / LOCAL STRATEGY

Make the journey part of the event.

Grand Prix weekend and Osheaga create distinct campaign planning windows. Pair the right neighbourhoods with an event-led schedule, and discuss French and English creative needs with the team before production.

Routes and availability are confirmed for your campaign. These areas are planning starting points, not a live fleet map.

BUILD YOUR COVERAGE PLAN

Montréal & surrounding areas

DowntownPlateau-Mont-RoyalMile EndOld MontréalRosemontVerdunLavalLongueuil

Grand Prix weekend

Our Hot Wheels and KFC campaigns show two approaches to race-weekend visibility: specialty vehicles and a branded free-ride experience.

Advertising in Montreal

Montreal is one of Canada's most culturally vibrant cities and a uniquely bilingual advertising market. With a metro population of 4.2 million and a dense urban core built around festivals, nightlife, and year-round street activity, Montreal offers exceptional visibility for mobile out-of-home campaigns.‍Montreal hosts one of the most event-dense calendars in North America including the Montreal International Jazz Festival, Osheaga Music and Arts Festival, the Grand Prix du Canada Formula 1 race, Just for Laughs Comedy Festival, Montreal Pride, the Montreal Marathon, Igloofest, and Canadiens home games at the Bell Centre. These events create high-density moments where SWARM campaigns deliver maximum brand impact.‍Wrapped Media operates 400+ active drivers across the Greater Montreal Area, covering Downtown, Plateau-Mont-Royal, Mile End, Old Montreal, Rosemont, Verdun, Laval, and Longueuil. Our fleet density ensures consistent street-level presence in every target neighbourhood.

Active Drivers
400+
Metro Population
4.2M
Monthly Impressions
10M+
Major Events Annually
55+
02 / MATCH THE FORMAT TO YOUR GOAL

CHOOSE YOUR CAMPAIGN FORMAT.

01 / BUILD ONGOING AWARENESS

Vehicle advertising

Branded rideshare and delivery vehicles take your creative into everyday journeys. Start with your audience and target geography.

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02 / CONCENTRATE ATTENTION

SWARM activations

Coordinate multiple branded vehicles around a launch or event. Shape the schedule around a specific place and moment.

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03 / EXTEND THE EXPERIENCE

In-vehicle experiences

Bring your campaign inside the ride with formats such as screens, audio, and other sensory elements.

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04 / REACH PEOPLE UP CLOSE

Pedicab advertising

Bring branded rides into busy pedestrian areas and event districts. Combine street-level visibility with an experience people can step into.

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03 / MOMENTS THAT BRING PEOPLE TOGETHER

LOCAL EVENTS AND TEAMS.

Build your campaign around recurring cultural moments and game-day journeys. Choose the audience, then plan the streets and timing around them.

RECURRING EVENTS
  • Canadian Grand Prix
  • Osheaga
  • Montréal International Jazz Festival
  • Igloofest
TEAMS & GAME DAYS
  • Montréal Canadiens
  • Montréal Alouettes
  • CF Montréal

Activation ideas, not official partnerships. Dates, routes, availability, and venue permissions are confirmed during planning.

EXPLORE THE LOCAL EVENT CALENDAR
05 / PLAN WITH CONFIDENCE

MONTRÉAL. YOUR QUESTIONS.

Looking to join the driver fleet?
01How long does a campaign run in Montreal?+

No minimum. We've run single-day event activations during F1 weekend and Osheaga, and longer sustained campaigns running several months. Montreal's event calendar makes it one of our best markets for short, high-impact activations.

02How much does a campaign in Montreal cost?+

Campaigns start at $5,000. Montreal offers strong value given the market's density and event volume, particularly during the summer months.

03What events do you activate around in Montreal?+

The Grand Prix du Canada F1 weekend and Osheaga are our two biggest activation windows in Montreal. We also run campaigns around the Just for Laughs festival, summer street festivals, and Canadiens playoff runs when the Habs are in it, the city's energy during playoff season is unlike anything else.

04Do campaigns need to be bilingual in Montreal?+

We recommend bilingual creative for campaigns running across the broader Montreal market to maximize engagement with both French and English-speaking audiences. Your Wrapped Media account team can advise on creative best practices for the market.

05What areas does Wrapped Media cover in Montreal?+

Our fleet covers Downtown, Plateau-Mont-Royal, Mile End, Old Montreal, Rosemont, Verdun, Laval, and Longueuil.

06How quickly can I launch a campaign in Montreal?+

Standard lead time is 4 weeks. For event-specific activations like F1 or Osheaga, we recommend booking as early as possible as those windows fill up quickly.

07Can I add digital retargeting to my Montreal campaign?+

Yes, digital retargeting and attribution is available as a standard add-on to any campaign, including event-specific activations.

YOUR NEXT MOVE / MONTREAL

LET’S BUILD YOUR CAMPAIGN.

Tell us your target audience, dates, budget, and preferred areas. We’ll help turn your brief into a media plan.

PLAN A CAMPAIGN IN MONTREAL
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