Vehicle advertising
Branded rideshare and delivery vehicles take your creative into everyday journeys. Start with your audience and target geography.
LEARN MOREMARKETS / ONTARIO / CANADA
VEHICLE ADVERTISING IN TORONTO.
Connect your brand with daily journeys across the GTA. Combine branded rideshare vehicles with coordinated event activations to build visibility beyond a single advertising location.
PLAN A TORONTO CAMPAIGNExplore advertising formats
01 / LOCAL STRATEGY
From the commute to the main event.
Plan everyday coverage across the GTA or concentrate a fleet around the AutoShow, TIFF, and downtown event corridors. Choose your geography first, then build the format and schedule around it.
Routes and availability are confirmed for your campaign. These areas are planning starting points, not a live fleet map.
BUILD YOUR COVERAGE PLAN
Toronto & surrounding areas
DowntownMidtownNorth YorkScarboroughEtobicokeMississaugaBrampton
AutoShow & downtown events
A focused SWARM can bring a coordinated fleet into the streets surrounding an event. Our Hot Wheels AutoShow campaign shows how this looks in practice.
Advertising in Toronto
Toronto is Canada's largest city and one of North America's most dynamic advertising markets. With a metro population of 6.2 million and some of the highest transit ridership on the continent, the GTA offers unmatched density for mobile out-of-home campaigns.
Toronto hosts some of Canada's biggest recurring events including TIFF, OVO Fest, the Toronto Marathon, Pride Toronto, the Canadian National Exhibition, Caribana, NBA playoffs at Scotiabank Arena, and the Toronto International Auto Show. These events create high-density moments where SWARM campaigns deliver maximum brand impact.
Wrapped Media operates 800+ active drivers across the Greater Toronto Area, covering Downtown, Midtown, North York, Scarborough, Etobicoke, Mississauga, and Brampton. Our fleet density ensures consistent street-level presence in every target neighbourhood.
- Active Drivers
- 800+
- Metro Population
- 6.2M
- Monthly Impressions
- 18M+
- Major Events Annually
- 50+
CHOOSE YOUR CAMPAIGN FORMAT.
SWARM activations
Coordinate multiple branded vehicles around a launch or event. Shape the schedule around a specific place and moment.
LEARN MOREIn-vehicle experiences
Bring your campaign inside the ride with formats such as screens, audio, and other sensory elements.
LEARN MOREPedicab advertising
Bring branded rides into busy pedestrian areas and event districts. Combine street-level visibility with an experience people can step into.
LEARN MORELOCAL EVENTS AND TEAMS.
Build your campaign around recurring cultural moments and game-day journeys. Choose the audience, then plan the streets and timing around them.
- TIFF
- Canadian International AutoShow
- Pride Toronto
- Canadian National Exhibition
- Toronto Maple Leafs
- Toronto Raptors
- Toronto Blue Jays
- Toronto FC
Activation ideas, not official partnerships. Dates, routes, availability, and venue permissions are confirmed during planning.
EXPLORE THE LOCAL EVENT CALENDAR04 / LOCAL CAMPAIGNS
SEE IT ON THE STREET.
Betway FIFA 2026 SWARM
50 vehicles. Six Toronto match days. A coordinated FIFA World Cup campaign delivering 53.5 million impressions.
Explore campaign
Algoma University Recruitment SWARM Campaign
A high-impact rideshare campaign reaching prospective students across the GTA during peak recruitment season.
Explore campaign
Hot Wheels Auto Show SWARM
Fully-wrapped Mercedes CLA's take over the Toronto International AutoShow
Explore campaignTORONTO. YOUR QUESTIONS.
Looking to join the driver fleet?01How long does a campaign run in Toronto?
There's no minimum. We've run single-day SWARM activations around major Toronto events and multi-month brand awareness campaigns running 6-18 months. It depends entirely on your objectives.
02How much does a campaign in Toronto cost?
Campaigns start at $5,000. Toronto is our largest and most active market, so we have flexible options across vehicle counts, formats, and durations to fit a range of budgets.
03What types of campaigns work best in Toronto?
SWARM activations around events, pedicab campaigns in high-foot-traffic areas like the Entertainment District and waterfront, and sustained brand awareness campaigns across the GTA all perform extremely well. Toronto's density and constant street activity make it one of our strongest markets for all formats.
04What neighbourhoods and areas does Wrapped Media cover in Toronto?
Our fleet covers Downtown, Midtown, North York, Scarborough, Etobicoke, Mississauga, and Brampton. We can also target specific zones and event corridors for SWARM campaigns.
05How quickly can I launch a campaign in Toronto?
Our standard lead time is 4 weeks from signed contract to vehicles on the road. For urgent campaigns or event activations, we can move faster, we've turned campaigns around in under a week when needed.
06How many vehicles do I need for a Toronto campaign?
There's no hard minimum. We make recommendations based on your target geography, objectives, and campaign duration. A city-wide brand awareness campaign looks different than a targeted SWARM activation around a single event.
07Can I add digital retargeting to my Toronto campaign?
Yes. Digital retargeting and attribution is available as a standard add-on to any campaign. We keep it simple, devices exposed to your campaign zones can be retargeted digitally, and we can measure website lift, footfall lift, and app installs.
08Do you run pedicab campaigns in Toronto?
Yes. Pedicab advertising is one of our most popular formats in Toronto, particularly in the Entertainment District, waterfront, and around major events and venues.
YOUR NEXT MOVE / TORONTO
LET’S BUILD YOUR CAMPAIGN.
Tell us your target audience, dates, budget, and preferred areas. We’ll help turn your brief into a media plan.
PLAN A CAMPAIGN IN TORONTO