Concept-led platforms
Start with the campaign idea and find a vehicle that helps tell it.
ALL SERVICES / SPECIALTY VEHICLES
Specialty Vehicles
Choose a vehicle that becomes part of the idea. From wrapped hearses to other unusual platforms, specialty vehicles make the campaign concept tangible on the street.
THE PRODUCT, EXPLAINED
The vehicle is part of the story.
Specialty vehicles are selected because their shape, function, or cultural meaning supports the creative idea. A hearse, for example, can communicate something entirely different from a conventional rideshare car.
Our Crosby activation paired a wrapped hearse with a large roof-mounted prop. The platform, wrap, and 3D topper worked together as one expression of the campaign. Luxury and performance cars are available separately through our premium vehicle service.
HOW IT WORKS ON THE STREET
Arrive in something unexpected.
An old-school hot rod brings a distinctive silhouette and a memorable presence to an event.
COMMON QUESTIONS.
01What counts as a specialty vehicle?
From classic convertibles and hot rods to other unusual vehicles, choose a platform whose shape and character bring your campaign idea to life.
02Are Porsches and McLarens specialty vehicles?
We group luxury and performance cars under premium vehicles. Specialty vehicles are the more unusual, concept-led platforms.
03Can we add a rooftop prop?
Yes, subject to the selected vehicle and concept. Our Crosby activation combined a hearse wrap with a 3D rooftop prop.
04How do we start?
Share your creative idea, market, and dates. We’ll discuss suitable vehicle options and how the format can work with the rest of your campaign.
HOW OUR SERVICES WORK TOGETHER.
Build the mix around your objective. Specialty vehicles can work alongside these formats, with standard campaign reporting included.
BUILD MY CAMPAIGN MIXEXPLORE THE POSSIBILITIES
GET THE MEDIA KIT.
Explore our advertising formats and campaign possibilities in the Wrapped Media kit.