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Premium Vehicles

Put your brand on a vehicle people already want to look at. Wrapped Porsches, McLarens, and other premium platforms bring a distinctive presence to launches and major events.

Outreach wrapped McLaren driving through the city
THE PRODUCT, EXPLAINED

An exceptional car. Your brand at the centre.

Premium vehicles are luxury and performance cars selected for their visual appeal and the audience you want to reach. Your wrap brings the vehicle into the campaign creative, while planned circulation puts it in front of the right crowd.

Pair a premium vehicle with a SWARM around an event, a wider wrapped fleet, or a tailored free-ride experience. The vehicle selection and campaign plan are developed together.

HOW IT WORKS ON THE STREET

Make an entrance.

Two premium vehicles drive past the venue as people on the sidewalk stop to take photos.

Illustrative campaign animation
BUILD YOUR CAMPAIGN

YOUR CAMPAIGN OPTIONS.

01

Performance cars

Porsches and McLarens bring an unmistakable silhouette to the campaign.

02

Luxury platforms

Choose a premium vehicle to fit your audience and creative direction.

03

Event presence

Coordinate appearances around the moments people are gathering.

04

Campaign content

Capture the vehicle in context as part of your campaign story.

IN THE REAL WORLD

SEE IT IN ACTION.

BEFORE YOU BOOK

COMMON QUESTIONS.

01How are premium and specialty vehicles different?+

Premium vehicles are luxury and performance cars, such as Porsches and McLarens. Specialty vehicles are unusual or concept-led platforms, such as hearses.

02Can premium vehicles join a SWARM?+

Yes. A premium vehicle can anchor a coordinated SWARM or complement a broader wrapped fleet.

03Can we choose the vehicle?+

Share the type of vehicle you have in mind. We’ll confirm availability and the right fit for your campaign.

04What reporting is included?+

Standard campaign reporting includes vehicle driving data, impressions, heatmaps, place-of-interest and proximity reporting, driver feedback, and campaign photos. Attribution reporting is an optional paid add-on.

DESIGNED TO WORK TOGETHER

HOW OUR SERVICES WORK TOGETHER.

Build the mix around your objective. Premium vehicles can work alongside these formats, with standard campaign reporting included.

PAIR WITH

SWARM Activations

EXPLORE SERVICE
PAIR WITH

Experiential Free Rides

EXPLORE SERVICE
BUILD MY CAMPAIGN MIX
EXPLORE THE POSSIBILITIES

GET THE MEDIA KIT.

Explore our advertising formats and campaign possibilities in the Wrapped Media kit.

EXPLORE OTHER SERVICESVehicle wrap advertisingSWARM activationsExperiential free ridesIn-vehicle experiencesPedicab activationsSpecialty vehicles3D toppersReporting & attributionMAID Passback & Retargeting
EXPLORE THE POSSIBILITIES

GET THE MEDIA KIT.

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