MAID passback
Receive the eligible audience IDs so your brand, agency, or media partner can retarget through compatible platforms.
ALL SERVICES / DIGITAL EXTENSION
MAID Passback & Retargeting
Continue the conversation with consumers exposed to your vehicles. Choose Mobile Advertising ID (MAID) passback for your team, or have Wrapped run retargeting for you.
THE PRODUCT, EXPLAINED
Make the next impression count.
A MAID is a mobile advertising identifier. This optional service builds an audience associated with exposure to your wrapped vehicles, so your campaign can continue beyond the street.
We can pass the eligible audience IDs to your team for activation, or manage the retargeting campaign on your behalf. Audience availability, supported platforms, campaign timing, and data permissions are confirmed when we scope the activation.
HOW IT WORKS ON THE STREET
From street exposure to digital follow-up.
Connect your out-of-home campaign with subsequent digital creative, illustrated as a street-to-screen sequence.
COMMON QUESTIONS.
01What does MAID stand for?
Mobile Advertising ID. It is an identifier used for advertising on mobile devices. Eligible IDs associated with vehicle exposure can support audience activation on compatible platforms.
02Can our agency run the retargeting?
Yes. With MAID passback, your team or media partner activates the audience. We confirm the supported destination and handoff requirements during planning.
03Can Wrapped manage the retargeting?
Yes. Managed retargeting is an alternative to audience passback. We scope the digital campaign alongside your vehicle campaign.
04Is this included in standard reporting?
No. MAID passback and managed retargeting are optional paid services. Your standard reporting portal remains included; attribution studies can be scoped separately.
ONE CONNECTED CAMPAIGN.
Start with vehicle exposure. Extend the message digitally. Measure the outcomes with an optional attribution study.
BUILD MY CAMPAIGN MIXEXPLORE THE POSSIBILITIES
GET THE MEDIA KIT.
Explore our advertising formats and campaign possibilities in the Wrapped Media kit.